First, Google reinvented search. Then, they reinvented maps. Later, they reinvented buying other companies. However, that all was mere prologue to their latest development: they have reinvented the McGriddle.
If the picture does not adequately tell the story, that is two grilled Krispy Kreme doughnuts working in the traditional “bun” role of the traditional hamburger. Quoth Google: “Look on my works, ye mighty, and despair!”